With Christmas and the holiday season upon us, it’s a good opportunity for us to extend thanks to our advertisers, from the smallest to the largest, for the commitment you have made through advertising during the course of last year with The Echo.
For some, the tangible result that newspaper advertising brings to their business makes it financially rewarding.
For others, association and loyalty plays a part, mainly because you understand that without an independent and critical voice, we are collectively less informed.
And while some of our advertisers may not agree with everything The Echo publishes, the reality is that this newspaper is entirely funded by advertising.
To maintain relevancy to its community, this publication must continue to question elected leaders, bureaucrats, authority figures (ie police and magistrates) and of course the business and wider community.
There is also a benefit in celebrating this unique place we call home and the fascinating people who visit or are our neighbours. Connecting with and supporting the active, engaged members of communities should always be the cornerstone of any publication.
But there is also a great benefit from a media that does the harder job of asking tough questions of everyone – there must be a balance between the ‘soft news’ and ‘hard news’ that is published.
This year, I hope that you feel The Echo has been a useful mechanism through which the community can be informed and grow, and I welcome your input to email@example.com.